Week 1 of the college football season drew heavy interest in prediction markets, particularly in the race to win the Heisman Trophy. Most teams across the country made their season debuts late last week or over the weekend. Although the regular-season schedule consists of 12 games, Heisman prediction markets have…
The NFL returns on Wednesday night, with the 2026 season kicking off with a rematch of last year’s Super Bowl between the Seattle Seahawks and New England Patriots. Kalshi traders are all over the defending champion Seahawks to defend their crown, with 61% of trades backing Seattle to win. Current…
Popular prediction market platform Kalshi made headlines for all the wrong reasons on Saturday, as the site caught steam for initially incorrectly ruling the Western Michigan vs. Michigan game. Kalshi reportedly settled the game too early, establishing Western Michigan as the contract winner when the game appeared to be over…
Prediction markets appear to have crossed an important line with one of the most valuable audiences in American sports. New Optimove research found that 84% of U.S. NFL bettors surveyed have heard of prediction markets, while 60% say they plan to trade, buy, or sell event contracts this year. Those…
Prediction markets are showing different favorites to win the College Football Playoff than sportsbooks, with more than $20 million traded ahead of Week 1. The starkest contrast between prediction platforms and legal sportsbooks is that Notre Dame is the co-favorite at leading operators Kalshi and Polymarket, whereas they trail Ohio…
Kalshi may be getting ready to make one of its biggest moves yet outside traditional prediction markets. The company is preparing to file a perpetual West Texas Intermediate crude oil contract with the Commodity Futures Trading Commission. If regulators approve it, Kalshi could become the first regulated US platform to…