The prediction market industry has spent much of the past year discussing what will happen when the World Cup arrives. We're about to find out. ADI Predictstreet officially launched this week ahead of the 2026 FIFA World Cup, giving fans another major platform built specifically around sports forecasting and live event participation.
The company is launching with some significant advantages already in place, including its role as the Official Prediction Market Partner of the FIFA World Cup 2026 and a partnership with Fanatics Markets that makes the product available across 23 US states. For an industry that continues to attract new operators, infrastructure providers, and sports partners, the timing feels intentional. If there was ever a moment to introduce a new prediction market product, it is probably right before the largest World Cup in history begins.
Built Around Football's Biggest Stage
Unlike many prediction market platforms that started with politics, economics, or a mix of different event categories, ADI Predictstreet is making soccer the centerpiece of its launch strategy. The platform combines live match streams, official tournament data, and near real-time market settlement into a single experience. Users can participate before kickoff or during matches, following the action on the same platform.
That focus on live engagement stands out. Sports fans increasingly expect everything to happen instantly, whether they are watching highlights, tracking statistics, or interacting with markets, making trading on things like the Golden Boot more interactive. ADI Predictstreet appears to be building around that expectation from day one.
A Growing List of High-Profile Partners
Partnership announcements have become almost as important as product launches in prediction markets, and ADI has assembled a fairly notable group of collaborators before its public debut. The company recently announced a partnership with sports streaming giant DAZN that will integrate prediction markets into live sports viewing experiences. Fanatics Markets is helping bring the product to US users through a co-branded World Cup Hub.
This week, ADI also announced that Chainlink will serve as its exclusive oracle infrastructure provider. According to the company, Chainlink's technology will help automate market creation, settlement, and resolution, reducing the risk of disputes over outcomes. Taken together, those partnerships suggest ADI is trying to build an entire ecosystem rather than simply launch another standalone prediction platform.
Gibraltar Provides an Early Home
ADI Predictstreet's launch also highlights Gibraltar's growing role in the prediction market conversation. The company became the first prediction market operator to receive a Gibraltar license earlier this year, providing a regulated foundation for its international expansion. Rather than pursuing rapid global growth, ADI says it plans to enter new markets one jurisdiction at a time while working within each jurisdiction's regulatory framework.
That approach differs from the path some prediction market companies followed in the United States, where product growth often arrived before regulatory clarity. For a company with ambitions that extend beyond sports into finance, technology, and cultural events, building on a regulated foundation may prove valuable over the long run.
The Trade Handle Prediction Markets Take
What makes this launch interesting isn't simply that another prediction market platform has arrived. It's the scale of the ambition behind it. ADI Predictstreet isn't entering the market quietly. The company has World Cup branding, major distribution partners, blockchain infrastructure, streaming integrations, and a regulated license already in place. Those are not the building blocks of a small niche product.
Whether users ultimately embrace the platform remains to be seen. What feels clear, however, is that the race to become a major player in prediction markets is getting more crowded. With the World Cup set to generate global attention over the next month, ADI Predictstreet may have picked the perfect moment to make its entrance.